Company Profile

Interface International was founded in 1992 and specializes in creative, innovative and effective tourism promotion & marketing in continental Europe. Interface International GmbH is a highly reputable company with experienced tourism professionals and excellent personal contacts among the major decision-makers (e.g. tour operators, airlines, media) on the complex European markets and beyond (e.g. Russia).
Specialized in Destination PR & Marketing, Interface International GmbH also proofed it’s competence in promoting tourism regions, international winter stations, world famous revue theaters and leisure parks.

The philosophy of Interface International GmbH is characterized by long-term partnerships based on mutual knowledge and understanding, leading to tailored strategies to the utmost benefit of our clients. Tourism must not be seen as a standalone business but is embedded in the culture, economy and society of the destination. Our goal is to boost well-balanced tourism taking into consideration each destination’s people, culture and environment.

In accomplishing this philosophy, Interface International relies on a long-standing dedicated team with a wealth of expertise backed up by a variety of language skills and backgrounds. The team operates out of a modern office with all the necessary facilities.

Interface International GmbH has also developed strategic partnerships with a wide range of marketing service providers in the fields of design and development, each of which is an expert in its field.

The head office of Interface International is based in the emerging political and economic centre of Berlin. Besides the advantages of being in the German capital, Berlin is home to the ITB (Internationale Tourismus Börse), the largest tourism stage in the world.

Travel sector

Continuous cooperation with all relevant tour operators on the European source markets is an important daily activity of Interface International GmbH (hereafter called IIG).

To highlight certain destinations and target key decision-makers in the travel industry, special tourism events are held. IIG is one of the leading European companies to initiate and to organize First Class Tourism Events to create tailor made a platform to bring the trade from the destination and the European Source Markets in the mutual interest of increasing business together and to increase the awareness of the destination via
– Local, nation or European wide trade events
– Events will be placed in the European Source Markets or in the destination

One of the most efficient marketing tools is joint ventures (TOPS) with tour operators to boost sales and reach new or specifically targeted market groups. Various activities with specialized tour operators are performed to support and promote specific market segments e.g. MICE, Golf, Diving, Cruises, Trekking, Biking, diving, etc.

Interface International represents its partners at all relevant trade shows and tourism events, often in cooperation with the private sector.

Interface International organizes and takes part in road shows, seminars and e-learning to educate travel agents in order to improve their knowledge of the destination and thus increase sales.

To strengthen product awareness and as a personal incentive to sell destinations, fam trips are organized for tour operators and travel agents.

To enhance its services, Interface International GmbH carries out comprehensive mailings, updates and sales calls to make sure the trade sector is kept abreast of the tourism news.

Unforgetable impressions!
Intense experience of the destination via regional workshops and round trips for over hundred European tour operators and trade media
Weekend seminars in Berlin with destination and product training in one of the biggest Event hotels in Europe
Trade and Media representatives from 11 European nations for interactive workshops and visitation programs overseas
Workshops and roundtrips combined with a Tourism Exchange – over 70 exhibitors welcomed trade visitors from 7 European nations
In combining founds from different trade partners more comprehensive, powerful and result oriented PR & Marketing Campaigns are possible reaching thousands of recipients all over Europe
Destination and product training for several hundred European trade members all over Europe (four European cities in one week)
Intense product training in different ways: from smaller groups in-house to big audiences in respective locations and certified learn programs via online training
Participation at the most frequented trade show with dedicated booths
Get to know the destination: people, culture, tourism products!
Experience nature and relax!
Discover new environments!
Escape far from the dailies…
Enjoy – it’s your job…
Unforgetable impressions!


Interface International GmbH pays close attention to the PR needs of its partners. Dedicated PR campaigns, conferences and events are planned and launched in line with strategic planning.

To boost the impact of media releases, especially first-class articles and documentaries, press trips are organized in cooperation with contact partners. Comprehensive information mailings are sent to the relevant editors and journalists.

To raise awareness of a specific destination, Interface International works closely together with TV, print and radio to feature destination specials, interviews and other tourism news. Regular news on developments (e.g. infrastructure improvements) is sent to selected media representatives among our ample personal contacts and in our broad database. PR monitoring through press clippings provides an overview of the media activities in the respective countries.

tv & radio, print & social media

creation and organization of press events & conferences

media joint venture

media trips


Immediate information and guidance play a vital role in consumers’ decisions. Special consumer events and comprehensive PR campaigns bring the destination straight on the “must visit” list.

In cooperation with its long-standing service providers, Interface International creates tailor made consumer materials for all relevant European markets taking into account the market differences of each country and languages.

The internet is already an important tool used by consumers to obtain relevant information when planning their holidays. Interface International designs and creates websites and handles maintenance and updating.

To directly address consumers, Interface International takes part in consumer tourism shows on behalf of tourism boards and organizes special events, often in conjunction with tour operators and travel agencies.

Furthermore, it carries out direct marketing campaigns involving mailings to selected target groups e.g. certain socioeconomic strata. To maximize the information requested by consumers, all enquiries received by post, e-mail, fax or telephone is processed on a same-day basis.

International sport events are an efficient platform to promote a tourism destination – 2012 Oman Sail in Kiel for the MOD 70
Emotion pure – cinemas as an arena to reach the right target groups
Awesome and popular places where you can attract thousands of people – PR initiatives in- and outdoor of the o2 World in Berlin
International sport events are an efficient platform to promote a tourism destination – 2007 Rugby World Cup in France
Eye-catcher for millions of viewers – trams in the centre of Rome and Milan
Eye-catcher for millions of viewers – airports
Eye-catcher for millions of viewers – cabs and busses
The World of Interface

The World of Interface

Destination PR & Marketing

Botswana Contractor: Botswana Tourism Organisation, formerly Botswana Department of Tourism, Gaborone, Botswana
Activity: Destination representation in the Continental European source markets
Bhutan Contractor: Tourism Council of Bhutan, Thimphu, Bhutan
Activity: Destination representation in German speaking source markets
Cook Islands Contractor: Cook Islands Tourism Corporation, Rarotonga, Cook Islands
Activity: Destination representation in the Continental European source markets
Fiji Islands Contractor: Tourism Fiji, formerly Fiji Visitors Bureau, Nadi/Suva, Fiji Islands
Activity: Destination representation in the Continental European source markets; market extension to the Russian Federation and Czech Republic
Sultanate of Oman Contractor: Ministry of Tourism of the Sultanate of Oman, Muscat, Sultanate of Oman
Activity: Destination representation in the German speaking source markets; market extension to Scandinavia and Finland since June 2006

EU Programs

South Pacific
Contractor: South Pacific Tourism Organization (former Tourism Council of the South Pacific), and European Union Commission (DG VIII) – ACP and OCT States, Suva, Fiji Islands
Activity: Destination representation in the Continental European source markets
Poland Contractor: TOURIN II – State Sports and Tourism Administration of Poland, Warsaw European Union Commission (DG I) – Phare Program
Activity: Consulting and marketing
Aix-les-Bains /
Ivrea / Italy
Contractor: European Union and the towns of Aix-les-Bains and Ivrea
Activity: Destination representation in Germany and Consulting
Indian Ocean Contractor: Indian Ocean Commission – “Assistance technique dans le cadre du Programme Tourisme Régional pour le pays de la Commission de l’ Océan Indien, finance par les resources du 6 FED, No 6.ACP.RPR.520.
Activity: Marketing and PR representation in Germany and Austria

International Winter Stations

Val d’ Isère;
Les 2 Alpes;
Serre Chevalier
Activity: Destination representation in Germany
The Region of
Portes du Soleil
Activity: Destination representation in Germany

International Leisure Attractions

Le Lido de Paris Contractor: Le Lido de Paris, Paris, France
Activity: Marketing and PR representation in Germany
Futuroscope Contractor: SEML of FUTUROSCOPE on behalf of FUTUROSCOPE Theme Park, Poitiers, France
Activity: Marketing and PR representation in Germany


The Interface International office is located in the emerging political and economic center of Berlin.

Interface International GmbH
Karl-Marx-Allee 91A | 10243 Berlin | Germany
Tel: +49 (30) 42 25 60 27 | Fax: +49 (30) 42 25 62 86

General Manager: Mrs. Karin Zwiers
Register of companies: Berlin-Charlottenburg Local Court, HR B 57 420
VAT ID no.: DE 179720285

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